Digital Signage users know that the execution process can be long and tedious, even worse, like something similar to a moving target that is as allusive as shooting clouds in the sky. It is time to understand why this is frequently the situation and what you can do about it. It is not hard to recite countless examples on how incorporating a digital signage network to a company’s communications combination can reap many different rewards, such as improved awareness, decreased printing costs, and immediate dissemination of useful information with a high level of relevancy. As a matter of fact, the advantages are as varied as the breadth of software for digital signage.
Naturally, none of this occurs automatically, but we behave like it does. Hanging a digital display on the wall and throwing up a couple of pictures is not likely to reach anybody’s communication objectives. It will probably become just another indication to ignore that produces only more background sound. A digital signal strategy that meets specific goals takes a team effort with key stakeholders in the table. Most frequently, a digital signage crisis is in the making without the collaboration of experienced mentors in the fields of both AV and IT engineering, project management, finance, marketing, and business leadership to direct the launch procedure.
Corporations, Retailers, government agencies, hoteliers and construction management companies, to name a few, are relying increasingly on electronic signage vendor/partners to progress their communications aims to help circumvent potential dangers. Frequently, Organizations who are new to digital signage experience unanticipated issues that waste both money and time and could have been prevented with a little foreknowledge and preparation. How do know this? By simply observing a lot of digital signage failures within the past 18 years. As the old clichés go, Fail to plan, plan to fail, and another one of my favorites, you do not understand what you do not know.
To help your Organization reach cloud based digital signage success-however one may define and quantify success-I suggest this seven-step procedure which will make the electronic signage planning and rollout experience far more smooth and satisfying.
- Preparation – Do Your Homework Draft a Vision – Digital signals may be utilized in lots of ways, e.g., way finding, interactive informational kiosks, menu boards, reader boards, and electronic door cards, just to name a few. For almost any application to be effective, a clear, concise, and sensible goal has to be set before all the essential pieces to the electronic signage puzzle are built to get the intended outcome. It is pretty difficult to put a puzzle together in case you do not understand what it is supposed to look like.
- Strategy – Creating Sizzle, Bacon, or Dessert? Some strategies may involve revenue generation by creating buzz with advertising or a consumer experience. Others approaches may concentrate on communicating useful information to the public with visual effect.