To expand your company a mobile SMS advertising campaign is something that you must consider. You are of course conscious of its benefits and advantages above other advertising channels. To exploit mobile SMS marketing channel to its fullest capacity you only have to scratch your imagination a bit more. Below are a few ideas you can customize and use for your mobile SMS marketing campaign together with a small insight into execution of the same. For mobile SMS marketing the most important thing you would wish to have at hand is database of mobile numbers to send SMSs. Purchasing these databases can be of assistance. However, when you purchase a database you may be unable to get numbers just for your intended audience. So, a better choice is to collect mobile numbers of your potential clients.
Firstly, you need to pick a Keyword quite interestingly and closely related to your product or brand. It may simply be your name. Then advertise this keyword through different channels of advertising you are currently using. If you are advertising on highway just put in a line mentioning your key word, together with a reason for people to react. This reason can be anything such as a lucky draw, or even a discount on purchase. Let us take an example to better understand the proposed mobile SMS marketing program. If you deal in dog food then getting a huge database of mobile numbers of pet owners will be somewhat tough and simply sending a promotional SMS to any and every one won’t end up being very productive. So, to make your mobile SMS marketing campaign more successful you set out to acquire mobile numbers of your potential customers by advertising your keyword through an advertisement station you are already using.
You may begin with printing it in your own dog food packs. Now offer you a motive to your audience to react. Present an offer such as 100 lucky winners receive 1 year’s free supply of pet food. This sort of an offer will ensure that just pet owners i.e. your target market reacts. When people respond to a Key word, send a SMS acknowledging receipt of the SMS. Use this acknowledgement SMS as a chance to build your brand image and/or promote another offer. Like in the mobile SMS marketing campaign case mentioned previously, you can market a new product or you could present another offer of discount on purchase of bigger quantity. Brand building can be accomplished by sending valuable dog care advice periodically. Talking about implementation of Your mobile SMS marketing effort, first thing you want is a fantastic majority SMS reseller, who will supply you a customized SMS gateway applications to handle bulk SMSs. Important aspects you should look for in a sms api provider aside from price are; it is delivery guarantee, and integration with your database and software.